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The story of the "morning coffee" incident comes directly from a memo dated 10/18/00, in which Amy Goodman states:
"On September 14, Steve Yasko called me to a meeting with Pacifica General Managers. KPFK Manager Mark Schubb, expressed his repeated criticism that audiences don't want to hear graphic details of police brutality before breakfast, or as he said last year "before I have my coffee." "
Schubb denied he said this, and indeed we will never know for sure, seeing as his word versus Goodman's. [I think I know who's the more credible of the two here, but that's an opinion. -Hugh] Regardless, the "morning coffee" or "breakfast coffee" semiotic went viral in the Pacifica movement. It came to stand for a number of Schubb's other, well-documented, and unpopular,criticisms of Goodman's no-nonsense reporting.
Coffee cups appeared on picket signs in front of KPFK for the rest of Schubb's tenure.
"People use radio like an appliance," responds Schubb. "If they find something they enjoy listening to, they'll listen to it. It's a wonderful time slot. Whatever we put there, we'll find an audience."
El pueblo! Unido! Jamás será vencido!